MUJI notebooks feature paper of different qualities depending on the price and purpose. Most of my Japanese stationery feature smooth, cream-colored paper thatвЂ™s always easy on the eyes and a joy to write on. But every single MUJI notebook offers a clean space that you can decorate and call your own, whether for work, school, or for personal projects. Unfortunately IвЂ™m short on artistic skills, so I donвЂ™t have a much more eye-catching example to share here. Take a kraft notebook, grab your favorite brush pens and stamps, and turn it into a personalized journal only you couldвЂ™ve made. Eventually IвЂ™ve come to appreciate MUJIвЂ™s no-branding approach as an opportunity to be creative and expressive.

The desire to go back to our roots and focus on simple, well-made products resonates completely. To achieve this, we take a second look at often neglected materials, streamline the production process, and simplify packaging to create simple, beautiful products that people will cherish for years. вЂ¦to create products that are truly fundamental to day-to-day life without any unnecessary complexity. This approach aligns with the companyвЂ™s vision of taking everyday products and turning them into simple and beautiful products people would want to use for many years. Many years later and I still have MUJI stationery in my collection not because of wacky cover designs or novelty pink paper, but the complete absence of any of those things. Beyond the shelves filled with shampoo bottles and tea towels was a central booth filled with notebooks, notepads, stamps, paperclips, pencil cases, and pens of all tips and colors. I was studying in Manila and had been at SM Mall of Asia when I saw the grand opening of this Japanese minimalist store.

My first experience with MUJI takes me all the way back to college.

Muji notebook